With the launch of an Amazon Prime Video app for tvOS imminent, the Apple TV made a brief return to the Amazon online store on Tuesday. After a two year absence, the new HDR-enabled Apple TV 4K temporarily appeared in a listing.
However, although it was listed as out of stock, the page has now disappeared completely.
The feud between the tech giants was one of the more curious of recent times. Amazon pulled the set-top box from sale because the Apple TV didn’t support an Amazon Prime Video app.
At the time Amazon said it wanted to avoid confusion among its own customers.
However, behind-closed-doors discussions appeared to settle things with Tim Cook announcing the impending launch of a Prime Video app at WWDC.
4K content war?
Why the listing appeared and disappeared is a bit more of a mystery.
Amazon recently halted sales of its own Fire TV set-top boxes ahead of an expected imminent refresh. Perhaps Amazon wants until those devices are available before making Apple’s available?
Related: New Amazon Fire TV latest
The new Apple TV (5th gen) supports 4K video content for the first time. Apple has also prompted a shake up by pricing 4K movies the same as their HD counterparts.
Amazon responded to the move last weekend by dropping the prices of digital Ultra HD content.
Have you taken advantage of Apple’s 4K movie offering yet? Are you an Apple TV or Amazon Fire TV fan? Drop us a line with your thoughts @TrustedReviews on Twitter.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
