There has been a huge decline in teenage Facebook users over the past three years as youngsters ditch the social network in favour of platforms like Instagram and Snapchat, a new study reveals.
That’s according to the Pew Research Center, which reports that the number of teenage Facebook users (aged 13-17) had plummeted from 71% in 2015 to 51% in 2018. On the other hand, the number of teenage Snapchat users has surged, increasing from 41% in 2015 to 69% in 2018.
Surely the two trends aren’t unrelated?
If the next three years hold to a similar pattern, Facebook would barely register on the social media radar of teens, while Snapchat would be the new definition of ubiquitous – something seemingly unthinkable only a few years ago.
However, the decline of other social media giants suggests no one is untouchable, even if Facebook is still the world’s largest social network on a whopping 2.2 billion monthly users (as well as owning the likes of Instagram and WhatsApp for good measure).
Platforms like Google+, Vine and Tumblr are now more less resting in the digital bone orchard, with Google+ no longer registering in Pew’s figures. Twitter is the most consistent social network when it comes to popularity amongst teens, it seems, with users only decreasing by 1% since 2015.
Overall, the number of teenagers with smartphones has gone up from 73% in 2015 to 95% in 2018, which perhaps suggests teens find Snapchat a more mobile-friendly social network to use – which, if we’re being honest, it is.
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