Facebook’s in-development breaking news app Notify will launch to the masses next week, according to reports.
The Financial Times reports the app will roll out next week and benefit from partnerships with “dozens” of high profile media partners.
Previous reports have revealed the standalone app as new way for news organisations to distribute their content.
The app will deliver a Twitter-like “blast” to smartphone users, with a short description of the story accompanied by a URL link.
Vogue, Mashable, The Washington Post, CNN and Comedy Central are among Facebook’s partners, according to the report.
The roll out is seemingly scheduled less than a month after the company rolled out Instant Articles to all iPhone users.
That platform enables news organisations to easily publish entire stories to their Facebook pages, meaning users don’t have to leave the site to read, watch or listen.
See also: Facebook is working on a teleporter… apparently
News is increasingly becoming an important battleground in the social arena. Notify will challenge Twitter’s new Moments feature, while Apple’s News aggregator looks to top both social behemoths.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
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We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.