Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Facebook finds another way to bombard you with auto-play video ads

Facebook’s auto-playing video ads are coming to the standalone Messaging application. The social network, who’s stock price reached record highs this week despite recent controversies, is rolling out the Messenger ads next week.

Facebook told Quartz the ads, which will begin playing as you scroll through the app, will appear for a small group of users from Monday June 25.

The ads “will be rolling out video ads gradually and thoughtfully,” Facebook says, suggesting it’ll reach the wider base in due course.

In a statement, the company added: “People that use Messenger each month are our top priority and they will remain in control of their experience.”

Related: How to delete your Facebook account

According to the report that simply means engaged users will be able to manage the ads they see, rather than opt out all together.

Facebook has already carried out limited tests of ads within the Messenger app. Last year the company told Recode it believed the ads weren’t affecting user behaviour.

“Top priority for us is user experience,” said Stefanos Loukakos of the Messenger ad business.

“So we don’t know yet [if these will work]. However, signs until now, when we tested basic ads, didn’t show any changes with how people used the platform or how many messages they send. Video might be a bit different, but we don’t believe so.”

Will the presence of ads prevent you from using Messenger? Or was this inevitable? Drop us a line @TrustedReviews on Twitter.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have 9 million users a month around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.