For all of the talk of Apple ‘revolutionising the TV experience,’ typing is still a ginormous pain in the rear end on the new Apple TV.
Heck, with the alpha-numeric keyboard in one long row rather than a grid, some would say its even harder to conduct text searches and input passwords.
There isn’t even an iPhone Remote app yet to enable users to sidestep the hassle by using the mobile keyboard anymore!
If developers adopt the Facebook Login SDK users will be able to download an Apple TV app and then browse to Facebook.com/devices on their computer or mobile device to enter an authentication code.
So, games developers may want to encourage users to share high scores to Facebook, while shopping apps may also choose to give users the opportunity to share their favourite deals. Streaming apps could also benefit from adding Share to Facebook links within their own apps.
See also: Best Apple TV games
So, Apple’s insistence on making data input as difficult as humanly possible on the new Apple TV has presented Facebook with an opportunity to create a features that’s useful for devs, consumers and itself.