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Elusive Hasselblad camera Motomod pops up – can it save the Moto Z?

When launched alongside the Moto Z earlier this year, Motorola’s modular Motomod add-ons line-up looked somewhat incomplete.

In the weeks leading up to the launch, we’d been hearing loads about a camera add-on, built by the luxury snapper makers at Hasselblad with a massive 10x optical zoom.

Related: Motomods are another great idea doomed to fail

However, on the day it did not appear alongside the battery pack, projector and JBL speaker and it left us all kind of underwhelmed.

With IFA on the horizon there’s reason to believe we may finally see it as part of Lenovo’s presentation. On Wednesday an image of the Hasselblad Motomod (below) has emerged via a Moto community forum in China (via motog3/Engadget).


Lenovo has already hinted there’ll be more Motomods at IFA, which officially gets underway on September 2, and it’s a relatively safe bet we should see the snap-on camera module during the event.

Elsewhere, Lenovo has already promised they’ll be revolutionizing the keyboard, unveiling a brand new tablet concept and hinted there’ll be new Moto 360 Android Wear smartwatches on show.

We’ll find out for sure in a little over a week. In the meantime, here’s Lenovo’s teaser.

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