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EE blurs line between PAYG and Pay Monthly with new Flex plans

EE is launching new ‘Flex’ plans, which combine the flexibility of Pay-As-You-Go with the simplicity of its Pay Monthly Tariffs.

The company will offer PAYG customers the ability schedule a regular monthly payment, but without the tie to a contract. So, there’s no need to manually top up, but the freedom to change, pause or take a break at any point remains

EE says the new Flex offering is designed for what it predicts will be 2.1m customers who’d see the appeal of limited commitment with added convenience. EE doesn’t mention where it gets that figure from, whether it’s referring to its own customer base, or the entirety of the UK market. We’ve contacted the company for clarity and will update this story when we receive a response.

In essence, though, these new plans are much like the company’s SIM-only offerings only with added PAYG-style flexibility.

The new 30-day Flex plans for PAYG users range from £10 (2GB, 1,000 mins, unlimited texts) to £30 (20GB, 3,000 mins, unlimited texts). The sweet spot is probably £15 for 5GB of data, 2,000 mins and unlimited texts. For £25, PAYG users can nab 10GB, 3,000 mins and unlimited texts.

As with the firm’s other plans, Flex customers will benefit from data boosts when they use up allowances, and the ability to roll over unused data into next month’s allotted amount.

Related: Best UK network 2018

Max Taylor, managing director of marketing, EE said: “Our new plans give customers great flexibility and control and are unpinned by the UK’s best network. Customers on Flex plans have the freedom to pause or change their plan at any time, with the value and simplicity offered from a traditional pay monthly plan.”

The plans will launch on Wednesday July 25.

Are you one of the estimated 2.1m people EE believes would be interested in no strings pay monthly? Drop us a line @TrustedReviews on Twitter.