While the Apple Watch and a host of smartwatches and fitness trackers have changed the way we train, the wrist isn’t the correct place keep it.
That’s the view of a new accessory company hoping to shift these devices, and specifically Apple’s, from the wrist to the outside of the hand, between the thumb and the index finger.
The EdgeGear Shift has arrived on Kickstarter with the makers claiming its twine and silicon strap moves the watchface to a more natural viewing position, whether your running or cycling.
Related: Apple Watch 2 release date
It is designed to work with multiple gadgets, including smartwatches from Garmin, Pebble and, our course, the Apple Watch.
Delivery is intended for March 2016 and you can see it in action in the video below.