EdgeGear aims to Shift Apple Watch from wrist to hand

While the Apple Watch and a host of smartwatches and fitness trackers have changed the way we train, the wrist isn’t the correct place keep it.

That’s the view of a new accessory company hoping to shift these devices, and specifically Apple’s, from the wrist to the outside of the hand, between the thumb and the index finger.

The EdgeGear Shift has arrived on Kickstarter with the makers claiming its twine and silicon strap moves the watchface to a more natural viewing position, whether your running or cycling.

The company says the difference between lifting and twisting your wrist and glancing down allows you to stay in your natural flow during your workout.

Related: Apple Watch 2 release date

It is designed to work with multiple gadgets, including smartwatches from Garmin, Pebble and, our course, the Apple Watch.

The Shift is an inexpensive strap, available for $30 via the Kickstarter page (via SlashGear). The company is on the verge of passing its $45,000 goal with 12 days left in the campaign.

Delivery is intended for March 2016 and you can see it in action in the video below.

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