Rakuten, the popular film and TV rental service, is adding support for both Dolby Vision and Dolby Atmos for customers using its app on supported LG TVs.
New technologies are great, but if you can’t get any content that actually supports them, then they can end up feeling a little redundant.
Dolby Vision and Dolby Atmos are two such technologies. The former is an advanced form of HDR that adds support for dynamic metadata and 12-bit colour, and the latter adds a height dimension to the standard surround sound setup.
Until now, your options for experiencing both bits of tech in tandem have been limited to Netflix, along with a small (but increasing) number of Ultra HD Blu-rays.
All of this makes Rakuten’s support for the technologies a much bigger deal. They won’t be offered on every movie, but the initial batch of titles include Blade Runner 2049, Spiderman: Homecoming and Baby Driver.
The catch is that, for now at least, Rakuten’s support is only available on supported LG TVs. Although other TV brands are starting to adopt Dolby’s latest and greatest (Sony’s being a key example), it looks like their consumers will have to wait a little bit longer for the content side of things.
Now we just need more film companies to actually start mastering their titles in the new formats. What’s available is certainly impressive, but Dolby has got a long way to go yet before its latest tech hits the mainstream.
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