Dolby has just signed a deal to bring Dolby Vision to Vestel’s budget TVs, Trusted Reviews can exclusively reveal.
The deal will see Dolby’s advanced high dynamic range format come to OLED and 4K Ultra HD TVs by Vestel.
Who? You may not have heard of Vestel, but you’ll most certainly have come across its products. It is one of Europe’s most prolific TV makers – in recent years it has been responsible for many low-end TVs branded Bush, Celcus (Sainsbury’s), Hitachi, JVC, Linsar, Panasonic, Polaroid, Sharp and Toshiba.
Vestel is now the first budget TV maker to support an advanced HDR format. This deal will essentially help to close the gap a little between premium and budget models.
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Standard high dynamic range already adds improved contrast and a wider colour gamut to TVs, but Dolby Vision goes a little further. It uses dynamic metadata, which optimises the picture on a scene-by-scene basis, and essentially gets the most out of each individual TV.
The most expensive TVs already support dynamic metadata, but budget TVs actually need it the most, as they generally don’t benefit from the superior picture processing of their more expensive cousins.
Dolby Vision content can be found on Netflix and Amazon Video, as well as some of the latest 4K UHD Blu-rays. It is already supported by TVs from LG and Sony, as well as the Apple TV 4K streaming box. Samsung and Panasonic do not support Dolby Vision, as they are instead pushing the rival HDR10+ format.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
