If you’re paying a mobile network for voice and text you’re doing it all wrong. That’s the message from FreedomPOP, the MVNO whose new free WhatsApp SIM launches in the UK today.
The upstart network will give you a SIM free of charge and allow you to use WhatsApp without incurring data costs.
The plan, which launched in the US last month, also gives users 200MB of data to use outside of WhatsApp and 100 calling minutes.
So, what’s in it for FreedomPOP? Well, you’ll pay for any regular text messages you send as well as excess data and minutes you use.
Related: Best SIM-only deals in the UK
However, the company is really operating on the premise that you’ll eventually convert to its more extensive plans.
A 1GB a month plan with unlimited everything else is £20.99, 2GB is £29.99.
If you want to jump aboard you can today, just by shelling out a fiver in postage for the SIM. If you decide not you use it after that then that’s all you’re losing.
Could this zero-rated plan be the initiative that prompts the major networks to start upping their games? Share your thoughts below.