Channel 4 Launches New 4oD iPhone App

Channel 4 has announced the launch of a new iPhone app
allowing access to its library of on-demand programming.

The channel recently re-launched its online on-demand
portal, 4oD, on and has now launched a free iPhone and iPod touch app to
sit alongside it newly-updated iPad app.

Both the iPhone and iPad apps will give users access to the
last 30 days of selected programming from Channel 4. Both apps can be used
while on a 3G connection but you will only be able to play video while on a
Wi-Fi connection – which Channel 4 says is to ensure video quality isn’t

Channel 4 4oD iPhone app

Both apps will also now have a search functionality allowing
users to more easily access the show they are looking for. Also, for the first
time, there will be a direct link to Channel 4’s content on iTunes, offering
users the chance to download-to-own Channel 4 shows – though of course this
content will not be free.

Helen Walker, 4oD Product Manager said: “We’re
delighted to bring 4oD to our viewers with iPhones and iPod Touches, and to
offer our existing iPad users an update to their app, with a new carousel and
ability to now browse the app over 3G.”

The 4oD app is available to iPhone 3G, 3GS and 4; iPod touch
and iPad as long as they are running iOS 4.2.1 or higher. The service is
currently only available in the UK.

The BBC iPlayer currently has an iPad app and an Android app
but doesn’t have an iPhone app available yet.

Source: Channel 4

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