CES 2009: Panasonic Pushing for 3DHD Standard

Expects to be producing 3D capable content and TVs by 2010.

After thin TVs, 3D TVs have been the other regular trend of CES 2009 so far and Panasonic had plenty to say on the matter. Speaking in its pre-show press conference, Yoshi Yamada, Chairman and CEO of Panasonic North America, stated that while people “stepped up” to HD, people will “step into 3D”.

As if to highlight its commitment to the cause, the company emphasised its partnership with James Cameron, who is currently busy shooting his 3D film opus Avatar and extensively using Panasonic technology to do it. Yamada also stated that it would have 3DHD Blu-ray disc authoring ready this year, based in its Hollywood Labs.

Most importantly, the company spoke of its desire to drive forward with an industry standard for 3DHD. This, it feels, is vital in making 3D TV in the home the reality it can be and it has already begun speaking to the film industry and other manufacturers about doing this, with the belief that we’ll all be able to watch films in Full HD and 3D in 2010. We’ll be heading over to the Panasonic booth to sample its 3D tech tomorrow, so look out for impressions on this soon.

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