CeBIT 2007: SanDisk Roundup

AppleTV, laptop hard drives, the shuffle and mobile phones all in its sights.

Back at CES SanDisk wowed the crowds and while this time around it didn’t have quite so much to knock us out of our seats it did provide me with a number of updates so strap yourselves in for this scattergun approach.

First up is the 2.5in SSD that has gotten everyone talking. In hand it is simply stunning how light this drive is and when you look at the potential to fill it with memory (that is a 4GB NAND module with microSD for reference) you can see it is only currently price, not technology stopping the roll out of monumental capacities.

Intriguingly, SanDisk execs wouldn’t confirm the arrival time for a 64GB SSD but I got the distinct impression that the capacity everyone is waiting for will be with us this summer and at a price to get us upgrading.

Another update I got was on the Sansa View, a player which they kept behind glass this time but said should finally be arriving next month. Review samples are scheduled to appear in the next few weeks too, so watch this space…

You’ve all heard of AppleTV… if you want something that does almost everything at around half the price try ‘USBTV’. This device I saw plugs directly into the USB port of any computer and lets you drag and drop media on it. An onboard media processor then converts this into various TV audio/video formats for direct playback on any TV. There’s no WiFi or high definition, but if these aren’t necessities then, from what I saw, save yourself some cash on AppleTV and go for this instead.

Other bits and bobs in this higgledy piggledy round up? Well, I had a play with the Sansa Express MP3 Player – a dead simple shuffle challenger which comprises a direct USB port, three line screen, 1GB capacity, expandable memory slot (microSD), FM tuner and microphone all in one. It will ship for less than a 1GB shuffle and clearly offers a lot more for your money – if you can forsake the style factor.

Next SDHC is up to 8GB and guarantees a minimum 2MBps transfer rate and will ship with a MicroMate USB2.0 reader for under £100. While lastly the company is building on its TrustedFlash technology with ‘SanDisk Mobile Premier’ a line of microSD cards for premium content on mobiles. They’ll be out this spring in 1GB ($44.99) and 2GB ($69.99) capacities.

Phew! That was all over the place. I think the room is spinning…

Why we’re different

Unlike other sites, we thoroughly review everything we recommend. We use industry standard tests to evaluate products in order to assess them properly. We’ll always tell you what we find. Tell us what you think - send your emails to the Editor.