Canon’s FORTY New Products

Subtle guys, very subtle...

Moving a half step sideways to digital video cameras there are three newborns. The headlining MVX4i – yes, it is below – is the first digital video camera to have over four megapixels on a single CCD (at least that we know of). It has a zippy DIGIC DV processor, RGB primary colour filtering, impressive 10x optical zoom, high resolution 16:9 widescreen mode, an Electronic Image Stabiliser (EIS), 2.5in screen and an SD Card slot.


Apparently the little terrier will outdo your average digicam at still shots and – excuse the jargon here – take up to 60 frames shot in a single five frames per second shot (if you don’t know what this means, you don’t need the MVX4i!). September again is the launch date here, though pricing remains a tightly guarded secret.


Also rather snazzy are the DC10 (above, left) and DC20 (above right) apparently the first digital video cameras to support PictBridge (printing direct from it to a printer). Both models also burn data directly to a DVD and avoid accidental erasure of previous clips by writing automatically to the next available free space. The disc can then be finalised whenever the user wants. The DC10 and 20 are super slim at under 5cm thick and enter a market segment which purportedly saw growth of 742 per cent between 2003 and 2004 (though exactly what market there actually was two years ago is a matter for debate).

No release date or pricing for either model, but expect them on the shelves sooner rather than later.


The printer side of things was equally nuts with the respected SELPHY range getting three new additions and the PIXMA line a ludicrous eleven. The latter all get new inkjet technology called FINE (Full Photolithography Inkjet Nozzle Engineering – FYI) and are said to be nearly 58 per cent faster than previous models, though given how unreliable quoted page per minute speeds are, I’d be happy with half that. As for the SELPHYs, we’re awaiting full details since the market segment growth and home photo printing revenue figures we were mostly quoted in regards to them were just really boring. Sorry guys.


The last of the noteworthy announcements came in the projector arena with the 1500 ANSI lumens, 400:1 contrast ratio, XGA (1024 x 768), 1.2x zoom $1,399 LV-X5 brought in to excite the education market and the LV-7240 ($1,999) and 7245 ($2,499) targeting the business world with identical specs to the X5 apart from sporting 2100 and 2500 ANSI lumens respectively. This says something about education and business, only I’m not sure what. All three are clones, but it amused me to put them side by side (small things…)

To be quite frank, there was some other stuff too, but it got so unbelievably mundane that I may attempt suicide if I attempted to write about it. Now Canon ”please, please, please” release products like a normal company…

Canon UK

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