Canon Updates PowerShot Family

The PowerShot A510 is an update to Canon's popular A75, and offers a larger zoom in a smaller housing.

Canon, the photographic and imaging company, has announced an addition to its popular PowerShot line, the PowerShot A510. This sports a 3.2 Megapixel CCD and a 4x optical zoom, and according to Canon, is smaller than many 3x zoom cameras.

Canon also claims that the A510 is 13 per cent smaller and 20 per cent lighter than its predecessor – the popular PowerShot A75. The lens is constructed using Canon’s Glass Moulded Optics (GMO) lens technology, designed to deliver better image quality at a fraction of the size of conventional lenses. The 4x zoom is equivalent to a 35-140mm on a 35mm camera and offers f-stops between 2.5-5.5. A redesigned flash and a move from Compact Flash to SD memory card format, contribute to a lighter, more compact body.

There are 20 shooting modes and movie clips of up to three minutes can be recorded, with sound. These can be edited in-camera. A manual mode enables more experienced users to take control of settings such as white balance, exposure compensation and shutter speed.

In a first for its digital camera line-up, Canon has introduced an optional zoom flash, the HF-DC1. Linked to the zoom lens, the zoom mechanism narrows the flash’s angle of throw to extend flash range at the telephoto end and further extends the options for night and indoor shooting. The unit attaches to the camera with a supplied bracket that maintains the ability to mount both camera and flash on a tripod.

The A510 is PictBridge compatible for direct printing without a PC and comes with Canon’s ZoomBrowser EX (Windows) and ImageBrowser (Mac) for viewing, managing and archiving images. Other software includes PhotoStitch and PhotoRecord, plus photo manipulation software ArcSoft PhotoStudio.

The PowerShot A510 will be available from early Febuary 2004 for £200 RRP including VAT.


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