Canon plans to make a splash at PMA with over a dozen new models
As a prelude to next month’s PMA (Photo Marketing Association) trade show in Las Vegas, Canon has announced a huge range of new still and video cameras, so many in fact that I’ll have to split this new item into three sections. First up, the new compact still cameras.
Canon’s Digital IXUS series of stylish ultra-compact cameras (known as the PowerShot SD range in the US) has proved to be enormously popular, and has led the market for a number of years, so it’s no surprise that there are two new models in this range.
The Digital IXUS 70 and 75 are a pair of 7.1-megapixel cameras that share a number of technologically advanced features, most notably the outstanding Digic III image processor, previously seen in the IXUS 850IS and PowerShot G7. This gives them maximum sensitivity of ISO 1600 and the promise of the same excellent high-ISO noise control previously seen from the Digic III, although we’ll have to wait for a full review to see if that’s the case. The two cameras are very different in appearance, with the IXUS 75 having a more sculpted shape similar to previous models including the IXUS 65, while the IXUS 70 has a much simpler oblong shape with flat surfaces and square corners, and a slightly retro look to it. Both are available with either a silver or black lens bezel.
Other features include, not surprisingly, Canon’s hardware-based Face Detection technology, which recognises up to nine faces in the frame and adjusts focus, exposure and flash for optimal results. The more useful Red-Eye Correction available in playback mode detects and removes red-eye at the touch of a button. Both cameras arealso equipped with Canon’s new PureColor LCD, measuring 2.5in on the Digital IXUS 70 and a big 3.0in on the Digital IXUS 75. It features 30 percent better colour tone and increased viewing angle.
Both cameras will be available from mid March 2007, with the IXUS 75 at an RRP of £269 and the IXUS 70 at £249.00, both including VAT.