Need proof that we’re living in a smartphone age? The devices are now being offered by none other than fast-food retailer Burger King, PhoneArena reports.
Sadly you won’t be able to pick up a new handset when you pop in for a Whopper – the phones are only featured on the company’s website, and are sold through US networks Verizon and Sprint.
So why has a burger joint started offering subsidised smartphones? It has a new app to promote, and what better way than by jumping into the mobile game with both feet?
Read more: Aircharge bringing Qi wireless charging to McDonald’s in UK
There’s no mention of smartphone deals on the Burger King UK site, though again the app is displayed prominently.
At least Burger King hasn’t gone the whole hog – no pun intended – and launched its own mobile network. Mobile virtual network operators (MVNOs) are becoming more and more common, and involve third-party companies rebadging one of the big four operators’ networks as their own. Age UK, WWF and Asda all have their own MVNOs.
Would you buy a smartphone through a fast-food company? Or would it depend on the offer? Let us know in the comments.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
