Hoping for better luck second time around.
BT is taking a second stab at the mobile market…
Today the monster telco launches ‘BT Total Broadband’ – an upgraded version of its Fusion service which seamlessly merges cheaper WiFi based voice calls at home and from hotspots with a traditional mobile plan of minutes and texts.
Moving on from the horrible Motorola handsets offered with the original, BT Total Broadband takes a step up with a choice of HTC smartphones: the S620 or S710. Both models are well over a year old and come with Windows Mobile 6 rather than the much-improved Windows Mobile 6.1 but it’s progress of a sort.
Bundled with a BT broadband package and cordless home phone (to which calls can be transferred automatically) prices begin at £29.99pm on an 18 month contract (first three months at £23.99). This garners 50 minutes of cross network mobile calls and texts while WiFi usage is ‘unlimited’ and landline evening and weekend calls are free.
In sum – just as Riyad said in his original Fusion review – it’s a nice, neat package but seems rather redundant in a time when spending £30pm can obtain ”far more” mobile minutes than this ”as well as” a separate broadband package.
In its first iteration Fusion signed up just 45,000 customers over three years. Personally, I can’t see its latest attempt proving much more fruitful…