BT adds Amazon Prime Video to counter Virgin and Sky’s Netflix moves

BT has announced Amazon Prime Video is now available through the company’s BT TV set-top boxes.

The telecoms giant is the first UK pay-TV platform to integrate Prime Video. BT subscribers will be able to access the standalone Prime Video app and thousands of hours of movies and TV shows, provided they have an active Prime Video subscription.

Those signing up from within the app will see the Prime Video subscription billed to their BT account, rather than through Amazon.

Related: Netflix vs Amazon Prime

The move could be big news for Premier League football fans, given Amazon has secured the rights to live games from the 2019/2020 season. BT subscribers who subscribe to BT Sport and Sky Sports through their provider will also be able to access the Amazon games on their set-top box.

Tony Singh of BT’s Consumer division said: “We’re delighted to be the first UK pay-TV service to offer Amazon Prime Video content to our customers. BT TV gives our customers the flexibility they want to watch all their favourite shows – and of course all the sport – in one place and on one bill.

The BT TV rollout begins today with the app rolling out during the summer.

Related: Amazon Prime Day

Netflix on Virgin and Sky

BT’s Amazon integration comes hot on the heels of Virgin’s decision to integrate Netflix subscriptions into customer’s monthly tariffs. Previously, Brits were afforded the ability to sign up for Netflix and watch on their set-top box, but were billed separately.

Sky is also integrating Netflix content within the Sky Q platform. Sky Q subscribers will see Netflix within the menu system and will be able to search for Netflix content via voice and text search. The partnership enables existing Netflix subscribers to easily integrate their accounts, while a new entertainment package offers content from both platforms.

Would you rather have access to Prime or Netflix through your TV set-top box? Or does the prevalence of smart TVs make it all irrelevant? Let us know @TrustedReviews.