BMW has big ambitions to sell 500,000 hybrid electric cars by 2019, marking the car maker’s dedication to more eco-friendly vehicles.
That lofty goal comes from BMW’s chief executive Harald Kruger, who told German outlet WirtschaftsWoche that the company plans to rise its sales of hybrid electric vehicles by “medium double-digit percentage”.
Translated from corporate speak, that means Beemer has plans to shift a whole load of hybrid electric cars, such as its halo hybrid vehicles the BWM i8 and i3.
Sales of such cars have not exactly been stellar, which has raised questions as to whether BMW can push forwards with producing more hybrid and electric cars; it has plans to produce 12 fully-electric cars by 2025.
And on Monday, BWM revealed it had hit its goal of selling 100,000 plug-in electric vehicles by the end of 2017.
As such, we can expect to see more hybrid and fully-electric cars bolster BMW’s line-up in the next couple of years. Its performance cars in its M range are also set to have hybrid powertrain options, meaning the push towards electrification will likely cover every vehicle model Beemer has to offer in the coming years.
Such electrification goals might come as bad news for petrolheads who love cars from the likes of BMW and Mercedes for their performance and throttle response.
But with many large car manufacturers including Toyota, Volvo and Jaguar Land Rover all embracing hybrid and electric car strategies, the days of petrol-guzzling engines may be numbered, and the way ahead for tech-heavy electric cars looks to be an open road.
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Can car makers really hit such ambitious hybrid and electric car goals? Let us know your thoughts on Facebook or tweet @TrustedReviews.