BlackBerry Z10 sales reach 1 million units

BlackBerry has confirmed that its flagship BlackBerry Z10 handset has sold nearly 1 million units worldwide, in its Q4 revenue reports.

The company reported that it has sold approximately 1 million of the BlackBerry 10 handset, without including US sales where the handset launched a week ago, whilst overall sales of BlackBerry handsets in general totalled near to the 6 million mark. BlackBerry Playbook sales came in at 370,000 units, with the tablet still selling due to extensive price cuts.

After posting a huge loss last year, BlackBerry saw better than expected results for the quarter, achieving profits of $98 million (£65 million). This is despite the fact that the company admitted its customers base has reduced by three million during the three month period that ended on March 2.

“We have implemented numerous changes at BlackBerry over the past year and those changes have resulted in the company returning to profitability in the fourth quarter,” said BlackBerry CEO Thorsten Heins. “With the launch of BlackBerry 10, we have introduced the newest and what we believe to be the most innovated mobile computing platform in the market today. Customers love the device and the user experience, and our teams and partners are now focused on getting those devices into the hands of BlackBerry consumer and enterprise customers.”

The BlackBerry 10 OS launch was tipped to be the make-or-break event for the struggling smartphone manufacturer, but with the BlackBerry Z10 handset already yielding results the company could be starting to return to form.

With the more traditional QWERTY BlackBerry Q10 handset launching April 26, unfortunately the same day as the eagerly anticipated Samsung Galaxy S4, the BB10 OS platform should be strengthened and appeal to its core base of business users.

The BlackBerry Q10 features a 3.1-inch Super AMOLED capacitive touchscreen display, 1.5GHz processor with 2GB of Ram and 16GB of internal storage alongside an 8-megapixel camera, 2100mAh battery and NFC.

“As we go into our new fiscal year, we are excited with the opportunities for the BlackBerry 10 platform, and the commitments we are seeing from our global developers and partners,” added Heins. “We are also excited about the new, dynamic culture at BlackBerry, where we are laser-focused on continuing to drive efficiency and improve the company’s profitability while driving innovation.”

What do you think of the BlackBerry Z10 handset? Is the full QWERTY keyboard wielding BlackBerry Q10 more appealing? Drop us a line at the TrustedReviews Facebook and Twitter pages or the comments below.

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