Having come under criticism for lacking a number of big name titles from the BlackBerry 10 apps line up, BlackBerry has suggested it is continuing to add key apps ‘steadily’.
With BlackBerry President and CEO Thorsten Heins confirming earlier this week that the BlackBerry 10 app collection has topped the 120,000 milestone, the company has suggested its ‘steady’ addition of big name apps will see it eclipse Windows Phone 8 in the very near future.
“There are always calls from consumers to target big name applications,” Charlie Miller, BlackBerry’s Director of Alliances said. Speaking in an exclusive interview with TrustedReviews he added: “We see these partners coming on and these big names landing on the platform steadily.”
With the BlackBerry 10 platform having launched in late January with 70,000 apps in tow, including the well-known likes of Angry Birds, BlackBerry has added a further 50,000 applications to this figure in just over three months. Despite this rapid growth, high-profile apps such as Instagram are still missing from the platform.
“We have over 120,000 apps on the BlackBerry 10 platform in a very short space of time and we have given the app partners a tremendous amount of support and we are getting great feedback from those partners,” Miller said. “App partners are really excited about the platform and we are going to see more and more come on board.”
Suggesting the platform’s growth will see Windows Phone 8 soon in the crosshairs of a rising BB10, Miller stated: “I can see BlackBerry World overtaking the Windows Phone platform in terms of the number of apps available in the very near future.”
Using Moog, the synthesiser application as an example of the ‘steady’ addition of consumer appeasing BB10 apps, Miller added: “The Moog app is due in the store any minute now and there is a brand that is not on Android but made the decision to come to BlackBerry 10 because of the tools we can provide it and that is a really exciting place for us to be.”
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
