The BlackBerry Passport remains in short supply following its release last month, with BlackBerry CEO John Chen suggesting he is “glad to have inventory issues.”
Although costing the company potential sales, the stock limitations surrounding the unusually sized smartphone are a sign of strong consumer demand, not just low production figures, according to the BlackBerry boss.
He added: “It shows that people want the phone. We took a very conservative approach and didn’t order too many.”
Although BlackBerry has kept current Passport sales close to its chest, the company announced that it shifted 200,000 units during the phone’s opening two days on sale.
The Passport is BlackBerry’s latest attempt at targeting business users. With 30 per cent of the smartphone sector believed to use their handsets primarily as a business tool, not an entertainment portal, the Passport is a return to form for the ailing Canadian manufacturer.
“That is not a space that we can afford to be in now,” Chen said of the lifestyle consumer market.
He added: “Being sexy and being a workhorse are two different things.”
A key indicator of the Passport’s business intentions is the phone’s physical QWERTY keyboard. This three-line addition sits below the phone’s unusual 4.5-inch square display, which features a 1440 x 1440-pixel resolution.
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