Financial analysts in the US are still painting a gloomy picture for BlackBerry maker Research in Motion with the Canadian company expected report a $182m (£112m) Q3 loss this week.
The prediction suggests a slight improvement on its second quarter loss of $235m but it continues to put increasing pressure on the company. In what is seen as a make-or-break launch, RIM is due to release phones for its new BlackBerry 10 operating system on January 30.
Sales of its current product line are expected to have dropped to $2.7bn in Q3 (from $2.9bn in Q2). RIM’s share of the market in key areas such as the US and UK have been sliding over recent years. According to The Telegraph, sales have grown in emerging markets, including Indonesia and South Africa, but these have not been enough to offset heavy losses elsewhere.
The company assigned a new chief executive, Thorsten Heins, last January to oversee BlackBerry 10 development, which RIM hopes will help it fight back against its main rival OS platforms, Apple iOS and Android, although Windows Phone may also pose an increasing threat to its user base.
The BlackBerry 10 OS will have a full touchscreen model (revealed in various leaked images) as well as a version with conventional QWERTY keys. The tight security of the BlackBerry OS may continue to win it a strong following among those working in Government positions and other organisations that handle sensitive information.