Former smartphone giant BlackBerry is ‘dying off slowly’, UK network provider Three has suggested.
With BlackBerry having fallen into smartphone obscurity in recent years, the QWERTY loving company has widely been replaced by Android and iOS devices, as well as the growing Windows Phone scene.
Speaking on the ailing Canadian manufacturer, Three has stated that as “BlackBerry is dying off slowly,” and consumer interest continues to shift, it has moved its focus to rival platforms.
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Despite BlackBerry having refocused its smartphone efforts a little over a year ago, launching the heavily delayed BB10 operating system, the flagship BlackBerry Z10 and BlackBerry Q10 handsets failed to generate much consumer interest.
Unable to compete with the likes of the Samsung Galaxy S4 and HTC One, BlackBerry’s struggling smartphone sales saw the company part ways with CEO Thorsten Heins back in November.
With BlackBerry’s premium consumer smartphone efforts having dried up recently, the brand is slowly disappearing from retailers’ shelves, with Three stating the Windows Phone OS is a worthy successor.
Speaking on the Windows Phone 8 platform, Arndt stated: “The customer experience is great, the customer feedback is great on Windows Phone and is higher than some of the Android stuff.”
He added: “It has done really well at the mid and low end for us, the top end is still needing that killer product to make it a big success and I hope that is coming and coming soon.”
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
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We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
