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9 Black Friday shopping tips to guarantee a bargain

Cut-through the madness and learn how to shop Black Friday like a pro with the help of our battle-tested expert survival guide

Here are our expert bits of advice to help you nab the best Black Friday 2019 deals. We’re here to help you snare only the best deals and avoid the rest of the noise.

1) Know that Black Friday is really ALL of November

While Black Friday takes place at the end of November (followed by Cyber Monday at the the start of December), the Black Friday deals madness takes in nearly the entire month of November. That’s because retailers don’t want all the attention to be monopolised by Amazon, so tend to start earlier with their own deals, and finish later.

2) Make a Black Friday wishlist

It might sound obvious, but going into Black Friday with an idea of what you actually want to buy should be your first step. Otherwise, you might find yourself making impulse purchases you don’t really need. So make a list of what you’re after beforehand, be that in a Google Keep list or just classic pen and paper.

If you’re doing a lot of your online shopping via Amazon, then add the products you want to your basket beforehand. The basket will actually tell you if the prices of its contents have changed (either up or down), so you can instantly see if the products you want have been discounted.

The Amazon Assistant browser extension is also great for compiling a list, as it will let you add products to your basket when browsing other retailers – as well as showing you Amazon’s competing price.

3) Know that it’s not just tech that’s on sale

Black Friday sees pretty much everything under the sun discounted, so whether you’re looking to stock your cellar with some choice tipples ahead of Christmas or bag a great deal on toys to stick under the tree, the November shopping extravaganza has something to you.

In particular, we’d recommend paying attention to savings on mobile phone and broadband contracts, as well as TV packages and streaming devices. Prices typically plummet around Black Friday, but rather than enjoying a one-off saving, you’ll be saving all year round.

4) Get Amazon Prime for free for more savings

While we’re obviously excited to see whether Currys, John Lewis and Argos are getting ready to price slash, you could quite happily do all your Black Friday shopping on Amazon without missing out.

Amazon gives its Prime subscribers a helpful head-start on many of its deals and often deliver exclusive prices for Prime members. Prime subscribers  also enjoy a host of other benefits, including Prime Music and Prime Video, unlimited one-day deliveries, and more. If it’s within your budget, it’s well worth trying out, and you can get a free 30-day trial to see if it’s for you.

You can sign up for a free 30-day Amazon Prime trial here. If you don’t need Prime right now, it’s worth waiting until November to sign up for a trial so it coincides with Black Friday.

Amazon Easter Sale

5) Use price-tracking tools

Not all Black Friday deals are created equal, and for every genuinely great bargain out there, there’s a right lemon hoping to mug you of your hard-earned cash.

Fortunately, it’s easy to safeguard yourself – and your wallet – against such ploys.

You’ll want to have a good price-tracking tool in your Black Friday arsenal, and our favourite right now is the Chrome extension Keepa. This embeds a historical graph into each and every Amazon product page, letting you see what price it’s been selling at in the past.

This way, you can see if you’re getting a genuine bargain. You’ll instantly be able to see if it’s the lowest price it’s ever been sold or if it’s been a long time since it’s last discount. Also useful is seeing if the price was recently hiked up in order to give you a misleading discount. It also shows you the price history across Amazon Warehouse and third-party sellers, too.

If you’re not a Chrome user, there is also CamelCamelCamel. Drop any Amazon link in its search box and you’ll see the highest, lowest, and average price of whatever product you’re interested in, giving you a proper bird’s-eye view of the ‘deal’ you’re looking at.

No, it won’t win any design awards, but between the basic search functionality and all the useful add-ons you can utilise – from Twitter alerts to Amazon List synchronisation and browser extensions – CamelCamelCamel is nigh on indispensable.

Fitbit Blaze Historical Price

Fitbit Blaze Historical Price

6) Download all the apps you can find

With deals coming and going in the blink of an eye, you need to be ready to jump on the best bargains as soon as they land. That means arming your mobile devices with the right apps ahead of Black Friday.

Pretty much all major UK retailers (and their US counterparts) offer dedicated apps for Android and iOS, so stockpile your home screen with all your favourite stores. We’d recommend Amazon, John Lewis, Currys and Argos as a bare minimum. Many of these will give you push notifications to let you know when sales begin or products you’re interested in are discounted.

7) Get the espresso machine ready

Black Friday deals literally run around the clock, so the truly committed to bargain hunting are rewarded with the big savings. This might mean burning the midnight oil in the name of a discount, as there will be some great deals late into the evening, if not straight through to the early hours.

Amazon in particular is fond of scheduling some big deal drops for the early hours, so you’ll want to break out the espresso shots if you want to avoid disappointment. Some deals will appear out of nowhere with no warning, so you don’t want to get caught unawares.

Argos as already said that the quietest time to shop is 3am to 4am on Black Friday, so if you’re looking for the most stress-free time to not be fighting to get on the Argos site, that might be your best bet.

We’ll have a team monitoring deals into the most ungodly of hours so you can always keep your sights locked to Trusted Reviews if you want to stay on top of the best Black Friday deals.

8) Check the returns policy and warranty

If you’re undecided about whether or not you want something in the Black Friday sales – but simply can’t resist a bargain – be sure to check the returns policy. Provided the returns policy allows a hassle-free return, you can always decide later on.

  • Factor in whether or not you need to cover the cost of shipping a product back to the retailer, however, otherwise your indecisiveness can leave you out of pocket.
  • Also, don’t forget about the warranty on any prospective purchases. You’ll typically get a year as standard, but retailers like John Lewis often give you an extended warranty. On a big ticket purchase like a TV this can really add a lot of value.
  • Many of John Lewis’ TV deals have a five-year warranty, which gives you a lot of peace of mind. This is on top of price-matching its rivals, so in this case opting for John Lewis is a no-brainer for the extra customer service.

9) Save yourself some of the hassle

With Black Friday 2019 headed our way again, we really do think we can help you find the very best deals without all the hassle here on Trusted Reviews.

You won’t find any long, indiscriminately compiled link dumps here – just stuff we rate and would buy ourselves. All the deals we feature are carefully vetted by our expert editors for the quality of the product and the bargain nature of the deal. So bookmark this page and we’ll make sure it always contains the best Black Friday offerings.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have 9 million users a month around the world, and assess more than 1,000 products a year.

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