BBC creating personalised radio service
The BBC has announced that it is developing its own personalised radio service.
It’s estimated that roughly 90 percent of the UK listens to some form of radio each week, and the vast majority of that is live content. However, the trend for downloading and listening to missed content is growing.
The BBC caters for such catcher-uppers already with its vast iPlayer service, but it wants to make the process of discovering this content even easier.
That’s where the idea for a personalised radio station comes from. The aim, according to the blog post on the matter, is for “sophisticated simplicity” – something that’s as easy as turning on the radio at present, but with content curated to your specific tastes.
The service will respond to your needs wherever you are, mixing live content and music playlists with news, weather, and sports alerts. To do this, the service will take into account your tastes as well as such factors as time, location and the device you’re listening on.
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An illustration is used of listening to this personalised radio station in the car. Rather than being distracted by flicking between stations when something you don’t like comes on, the new service will give you a constantly agreeable stream of live radio, clips, music recommendations, and news and travel updates. If you still don’t like what’s on, you could just press the left button on the steering wheel and your personal station will flip to the next best option.
That’s about it for specific details at present. “We plan to take some early steps towards this over the next year but the full service will take time to develop,” says the BBC.
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