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BBC and ITV align to bring ‘best of British’ to the United States

The BBC and ITV have announced a new streaming service which aims to bring the best of both broadcasters’ content to the United States.

The new BritBox streaming service will launch in early 2017 and will initially target the US market.

The highlight will be a “now” section that will offer access to a host of soaps like Emmerdale and Eastenders and drama series, 24-hours after they air in the UK.

This will naturally include shows that are premieres in the US (via Guardian).

Given how much cash the BBC makes from licensing content via BBC Worldwide arm, it remains to be seen just how many of the flagship shows will be sent to the States via Britbox.

Britbox will also offer classic boxsets like Fawlty Towers, Keeping Up Appearances, Cold Feet and Pride and Prejudice.

There’s yet to be an announcement when it comes to the price tag.

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Simon Pitts, the MD of online, pay TV and interactive at ITV, said: “BritBox will be the best and most comprehensive British streaming service in the US.

It will offer: “a rich catalogue of classic, new and exclusive shows easily accessible to US viewers in one place.”

Whether Channel 4 and Channel 5 will jump on board to make this actually comprehensive remains to be seen.

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