US Book retailer Barnes & Noble has slashed the price of its Nook tablet range. Could this move be intended to pre-empt the imminent launch of the Amazon Kindle Fire 2 tablet?
Barnes & Noble launched its Kindle-rivaling Nook ebook series in 2009, and has since launched a number of variants – including the full colour Nook Color in 2010 and the dual-core Nook Tablet in 2011.
Now both have seen their prices slashed on the US Barnes & Nobel store. The Nook Color has been dropped from $169 to $149, while the 8GB Nook Tablet has gone from $199 to $179. The 16GB iteration can be had for $199.
While the Barnes & Nobel press blurb mentions that the price cuts come “just in time for the back to school season,” it’s tempting to speculate further on the timing of these reductions.
For one thing the similarly sized Google Nexus 7 has been receiving rave reviews and impressive sales since its July launch – with the 8GB model retailing at just $199 (£159 here in the UK).
Another possible reason for this timing is the rumour surrounding the so-called Amazon Kindle Fire 2 tablet. As speculated by Gizmodo, recent dramatic price cuts to the older Amazon Kindle X model suggest that shelf space is being cleared for a follow-up.
So, a Nook Tablet price slash might not be particularly exciting to a UK audience, but what it could potentially signify – a new and quite likely UK-bound Kindle Fire 2 – certainly is.