Asus ZenWatch 3 incoming: Could it kill the Apple Watch Series 2?

The swanky Asus ZenWatch 3 smartwatch is nearly ready to go on sale, apparently.

Asus plans to start selling its flagship wearable in early November, according to Android Authority. The device will reportedly retail for $229 – that’s about £185 with a direct conversion. And even if the UK retail price is £229, it’s still cheaper than the new Apple Watch Series 2, which starts at £269.

The Asus ZenWatch 3 was announced back in September, but release details have been light. The smartwatch features a 1.39-inch circular AMOELD display with a 400 x 400 pixel resolution. It’s powered by Qualcomm’s Snapdragon Wear 2100 chip, and features a 340Ah battery. It also has 512MB of RAM, 4GB of storage,and IP67 waterproof certification. And the software is, unsurprisingly, Google’s Android Wear OS.

asus zenwatch 3

What’s great about the ZenWatch 3 is that it actually looks pretty ritzy. That’s largely thanks to its high-end 316L stainless steel body, and relatively chic leather straps. Here’s what Asus has to say:

Asus ZenWatch 3 follows the tradition of fine watchmaking with its luxurious, detail-focused design and construction from high-quality materials. It provides timely information at a glance, offers a wealth of useful features that make your life easier, and features a customisable design so you can create your own perfect watch. Innovative quick-charging technology keeps Asus ZenWatch 3 on your wrist longer, so you can always stay informed and be in the moment.”

Here are Wearable Editor Richard Easton’s first impressions from his hands-on time with the watch:

“Aside from its chunky build, I’m actually quite fond of the design of the Asus ZenWatch 3. The move to a circular design has been a success, and it looks far classier for it. The lack of a flat tyre interrupting the face is also great news. The shortcut buttons are intriguing and will prove to be very convenient. The ZenWatch 3 is competitively priced too, considering what you get. Asus has proved it can put out a decent budget Android Wear smartwatch with the ZenWatch 2, but it will be interesting to see if it can succeed with a more premium device at a still fairly low cost.”

Related: CES 2017

Watch: Apple Watch Series 2 vs Series 1

What do you think of the Asus ZenWatch 3? Let us know in the comments.