Asus Enters UK LCD Market

Equal parts Audi and Volvo means its first models look like winners. (Gordon has been watching too much Top Gear)

Asus makes kit that looks like it came from Apple, that’s no secret. The fact that is ”has made kit for Apple” probably explains why. Besides, bringing some of the Feline Obsessed White Fetishist’s styling to the traditionally dowdy PC market is no bad thing as the company proves by launching its LCD monitors in the UK for the first time.


Available in two basic models, each with two minor variations, the MM17 and – in particular – the PM17 (top) show us what an Audi TT may look like if it was recycled for computer parts. Unlike the TT though, there is some substance behind these designer lines.

Both the MM17 and PM17 are 17inchers with SXGA resolutions, 600:1 contrast ratios and wide viewing angles in excess of 140 degrees. Both MM17 variants (the D and the T, the latter features 1.2W speakers) have 400 cd/m2 brightness ratings and nippy 8ms response times, while the PM17s crank things up a bit with 500 cd/m2 brightness, 2.5W speakers and antiglare screens. The PM17TE also sports an 8ms response time, but the PM17TU grinds that down to a lighting 3ms.


Being all TT in one space however is all well and good but it’s nice to be a little Volvo when it comes to warranties. Asus certainly demonstrates it has healthy portions of the Swede in it then since the two lines have one year Zero Bright Dot (ZBD) returns policies. That means find a single dodgy pixel in 12 months and the company will replace it. What’s more a three year collect and return warranty comes as standard, which matches anything on the market.

Consequently, given the cooler than thou exteriors, solid specs and hefty support it is the sticker tags which offer most joy. The MM17D costs just £153 plus VAT, the MM17T is only £11 more and the £182 PM17TE and £199 PM17TU aren’t bad value either, so clearly Asus is off to a good start. If it wants to add a little wheel spin to the mix it’ll come up with some widescreen models though, but I’m pretty confident it’s dismantling some Audi TTs for this very purpose right now.

Asus UK

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