Since the apparent death of Google Glass, virtual reality has nabbed much of the limelight from augmented reality.
But Microsoft’s HoloLens will soon have to share centre-stage with a new entrant to the AR market – Asus.
The Taiwanese PC maker has confirmed plans to launch an augmented reality headset.
Speaking during an earnings webcast – as reported by CNet – Asus CEO Jerry Shen outed the project to investors.
“It should be next year when we come out with a product,” said Shen, who then added: “we think AR will be very important for people’s lives”.
This comes as no big surprise; earlier this year, Jonney Shih – Asus chairman – told TrustedReviews that Asus already had plans to work on augmented reality.
“We need to drive both [virtual reality and augmented reality],” said Shih, adding: “We have that kind of plan already. Some kind of partner project ongoing.”
Related: What is HoloLens?
While virtual reality receives the lion’s share of media attention right now, there are still efforts being made in the AR space.
Microsoft is already spending plenty of time and effort developing its HoloLens headset.
And let’s not forget Magic Leap, the Google-backed AR project that’s extensively teased (1,2,3) its upcoming – but still unannounced – device.
Do you think Asus can hack it in the AR game? Let us know in the comments.
Check out our ‘Samsung Gear VR – Is this the future video?’ below:
Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
