Asus AREZ GPUs bring premium components and cooling to AMD’s cards

Asus has just announced a new lineup of AMD RX graphics cards. Called AREZ, these new cards will benefit from a premium production process and enhanced cooling technologies to maximise the performance and lifespan you can expect of your GPU. 

With graphics card prices still struggling under the weight of excessive cryptocurrency demand and VRAM shortages, it’s nice to have something to look forward to in 2018.

Asus is just one of the many manufacturers that currently produce AMD’s graphics cards. Each manufacturer has their own technologies that they use give their hardware the edge over the competition.

When it comes to these new AREZ cards (named after the Greek god of war, Ares), these new technologies come down to better production processes and better cooling methods.

The production process Asus is using − modestly named ‘Auto-Extreme’ − is apparently 100% automated, reducing the opportunities for human error, and also requires a lot less chemicals and power to complete. The company also promises that the components it’s using should result in a significant boost to cooling and longevity.

In addition, the cards are also utilising a new cooling system called ‘MaxContact’, with a more precise copper heat-spreader that Asus claims will make better contact with the GPU’s chip. Combine this with the company’s efficient and effective fans and you’ve got a card that should be able to withstand a lot of overclocking punishment while still running nice and cool.

The new cards will be available from May, and will include AMD’s Vega 64, Vega 56, RX 580, RX 570, RX 560 and RX 550. With VRAM shortages continuing, don’t hold your breath for these cards to quite keep up with the current market’s demand, but we’ll be sure to put them through their paces as soon as samples are available for us to try for ourselves.

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