Apple has reinstated Jony Ive as the lead executive on all things design, giving the artsy Brit control over how products look going forward.
For years, Jony Ive has been at the helm of product design at Apple. The 50-year-old joined the firm way back in 1992, and nabbed a job as Senior Vice President of Industrial Design in 1997. Since then, he’s had a massive role in every major Apple launch.
But back in 2015, Ive was named as Apple’s chief design officer and pulled off the general product design machine. This was purportedly done so he could head up the day-to-day management of the ongoing Apple Park development – that’s Apple’s new and only recently launched Californian headquarters.
Now that the Apple Park is operational (it even hosted the recent iPhone X launch), it means that Ive’s time has been freed up once again.
A statement on the matter from Apple spokesperson Amy Bessette sent to Bloomberg reads: “With the completion of Apple Park, Apple’s design leaders and teams are again reporting directly to Jony Ive, who remains focused purely on design.”
Jony Ive is one of the most well-known senior Apple staffers, and is often wheeled out during major product launches to wax poetic on the new device’s finer aesthetic details. So integral is his role to Apple’s success that, in 2016, it was estimated that Apple paid him a $30 million bonus plus an additional $25 million in shares. His personal fortune was recently estimated at around $130 million, and in 2012, he even received a knighthood from the Queen.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
