Apple hasn’t gone public with how many Apple Watches it’s sold, but according to these figures, the firm should have a very merry Christmas indeed.
That’s because it should flog between 5 and 6 million units of the device in the last three months of 2015 alone. FBR Capital Markets senior analyst Daniel Ives made the prediction, via New York Post.
So why such a surge towards the end of the year? It could well be because of sale days like Black Friday and Cyber Monday (which is today, incidentally). In the US, the device was discounted by as much as $100 at Best Buy. But according to Ives,
“Our Black Friday Apple-store checks revealed growing interest in Apple Watch sales heading into the holiday season,” Ives wrote.
“While Watch unit sales have been roughly 6 million since launch, based on our analysis and improving consumer interest heading into the holiday season, we believe Watch sales in the December quarter should be close to the 5 million/6 million unit mark.”
Related: Apple Watch 2 news
However, those shelling out for an Apple Watch might soon be disgruntled. According to a report, the second model of the device is due to debut by June next year, leaving the original out of date. The old saying is true: don’t buy the first generation of anything.
Generally speaking, Apple doesn’t do sales. Though recently it started offering a small discount for anyone buying an iPhone and Apple Watch together in certain US stores.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
