Unlike many of its rivals, the Apple Watch has done a great job at pandering to luxury buyers.
Apple will soon start selling new standalone Hermès watch bands, starting April 19.
Hermès has already collaborated with Apple on the Apple Watch, although the band could only be purchased with the device attached.
Now, however, you’ll be able to buy the bands outright and attach them to your regular Apple Watch.
What’s more, the bands are now available in four new colours – feu red, blanc white, bleu paon green, and blue saphir blue – as well as the original fauve brown.
Double Tour: Feu, Blanc, Bleu Paon, Bleu Saphir
The bands will come in three options: Single Tour ($340), Double Tour ($490), and Cuff ($690).
It’s worth noting that not all of the colours are available for both the 38mm and 42mm Apple Watch variants, so make sure to check your size before splashing out on a new strap.
Related: Apple Watch 2
Apple recently added a new range of bands and colours to its Apple Watch strap range, announced at last month’s iPhone SE launch event.
There were rumours that the event would also herald the launch of the Apple Watch 2, but Apple has remained silent on the possibility of a sequel.
Do you own a smartwatch? Tell us why (or why not) in the comments below.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.