Apple will soon let you subscribe to popular streaming services from within its dedicated TV application, according to a new report.
The firm has entered discussions with a number of leading streaming services, reports Bloomberg, with a view to striking a deal to have them offer a sign-up option within its standalone TV application for Apple TV, iPad and iPhone.
With the move, Apple plans to begin selling subscriptions to certain video services – like HBO Go and Netflix – from its TV client, rather than asking users to subscribe to them through applications individually downloaded from the App Store.
As it stands, TV for Apple TV and iOS acts as a hub for on-demand content, aggregating films and shows from a host of services; saving users the hassle of having to bounce between applications to find what they’re looking for.
Related: WWDC 2018
Once a show has been selected, Apple sends customers outside of TV to view it. Bloomberg notes, however, that the firm could eventually bake the streaming element into its own application, instead of sending users to third parties.
We shouldn’t have to wait too much longer to find out whether the change is coming to fruition, as Apple tends to make all of its software announcements at its Worldwide Developers Conference (WWDC), scheduled to commence on June 4.
Do you think Apple’s ultimate goal is to make TV into an all-in-one streaming solution? Let us know on Twitter @TrustedReviews.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
