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Apple TV adds Live Tune-In option ahead of assumed pay TV push

Apple TV owners can now ask Siri to hop into live television coverage of some apps, as rumours persist the company is prepping its own pay TV service.

Owners of the fourth-gem set-top box can hold down the microphone button on the remote and say “Watch ESPN live” to be quickly transported to coverage.

The feature currently works with the CBS, ESPN and Disney XD apps among other supported applications that offer live feeds.

See also: Apple TV 2015 review

Siri’s new functionality was discovered on a ‘What’s New’ splash screen, promoting other features that arrived in tvOS 9.2 (via AppleInsider).

They include Siri dictation, compatibility with wireless keyboards and the ability to organise apps into folders. Apps can also be found by asking Siri.

Apple has been gradually improving the new hockey puck since its release in October 2015. However, we’re still waiting for the roll out of what many assumed would be its biggest selling point.

Apple is believed to be negotiating with content creators and rights holders over a pay TV service that would bring cord-cutters access to a host of live channels.

Hold ups are said to be due to rights holders’ unwillingness to unbundle their channels to fit Apple’s plans for skinny bundles. Perhaps we’ll hear more about the proposed service at June’s WWDC conference.

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