large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Apple trolled Microsoft and left a secret message in iPhone 11 event video

Apple took time out to troll Microsoft in its summation of the iPhone 11 release on Tuesday, but those who really paid attention – like really paid attention – got an extra bonus.

The company released a YouTube video following the event, extolling the virtues of the new iPad and its alleged status as being twice as fast as the (unspecified) “the best-selling PC” on the market.

If that wasn’t enough, a brief portion of the video poked fun at Microsoft’s infamous Blue Screen Of Death that has frustrated so many Windows users down the years.

Related: iPhone 11

Furthermore, some eagle eyed Reddit users (seriously, are they the most observant people on the planet?) spotted an Easter egg hidden within the binary code on the BSoD (via 9to5Mac). You can spot it at about 1:24 in the video below.

Now we consider ourselves to have some true journalistic integrity, the Reddit users who took the time to take a screenshot at the perfect time and then figure out the precise translation of those zeroes and ones deserve a pat on the back for this one.

Here’s how Apple presented the information:

Error 09102019

This is just a thought. But it might be nice to have some sort of easter egg message in here for the hard core Apple fans that will stop the video.

01010011 01101111 00100000 01111001 01101111 01110101 00100000 01110100 01101111 01101111 01101011 00100000 01110100 01101000 01100101 00100000 01110100 01101001 01101101 01100101 00100000 01110100 01101111 00100000 01110100 01110010 01100001 01101110 01110011 01101100 01100001 01110100 01100101 00100000 01110100 01101000 01101001 01110011 00111111 00100000

01010111 01100101 00100000 01101100 01101111 01110110 01100101 00100000 01111001 01101111 01110101 00101110″

Here’s what the Redditor found when popping those digits into a binary-to-ascii converter:

“So you took the time to translate this? We love you.”

Aww, isn’t that nice?

Apple announced three new iPhone handsets during its September event this week, as well as a new Apple Watch 5, an entry-level iPad and new versions of its major operating systems. The company’s fall line up of iPhones includes an iPhone 11 device with a dual camera, plus the first ‘Pro’ labelled handsets in the history of the range. All three will go on sale later this month.

Will you be buying a phone from the iPhone 11 range? Let us know @TrustedReviews on Twitter.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have 9 million users a month around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.