Apple to clamp down on customers abusing new app returns policy

Apple has no intentions of allowing customers to take advantage of its new returns policy, which enables iTunes users to get their money back on books, music, videos and apps within 14 days.

The ‘no questions asked’ policy, which came into effect in late December, follows an EU mandate giving users the right to get refunds on unsatisfactory digital content.

The new policy prompted many to speculate customers would abuse the rule change in order to obtain freebies or try paid games with the security blanket of a refund in the offing.

However, the iDownloadBlog (via 9to5Mac) has discovered Apple plans to cut off the ability to receive refunds for those putting in too many claims.

The company is giving frequent offenders users a warning via a pop-up message when purchasing content informing there’ll be no more refunds coming their way

The message reads “I acknowledge that if I download this app within 14 days of tapping ‘Buy,’ I will no longer be able to cancel this purchase.”

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This alert will only appear if the user has a lot of refund requests on their account, so those with genuine quibbles shouldn’t worry too much.

The installation of a fail-safe is a sensible more from Apple as it protects it and developers from mickey-taking customers, while also giving its more honest patrons the chance to access fair refunds when content hasn’t lived up to expectations.

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