Apple is planning to announce a rewards program for its mobile payment platform in the coming weeks, a new report suggests.
According to the New York Times, the Cupertino-based company is working on a frequent fliers-style incentive program for Apple Pay.
There isn’t much in the way of details at the moment, however, with the report only describing the system as providing ‘perks’.
These will be operated in conjunction with third-party partners, although it’s not clear what promotions will be on offer.
Discounted products seem to be the most likely opportunity for rewards, but it could even be something as simple as iTunes store credit.
The company is reportedly poised to outline the rewards system at its upcoming World Wide Developer Conference. WWDC 2015 is due to run from June 8 to 12.
Apple Pay first launched in the US last year, unveiled alongside the iPhone 6 and 6 Plus.
The service is currently exclusive to the US, however, and we’re still awaiting official word on exact UK release plans.
Related: What is Apple Pay?
We also heard rumours about Google’s Apple Pay rival, dubbed Android Pay, earlier today.
It’s expected that Google will detail the system later today at the Google I/O developer conference.
If you want to watch the keynote, head on over to our guide on how to view the latest out of Google’s dev get-together.
Would rewards help you get on board with Apple Pay? Let us know in the comments.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
