large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Steve Jobs really hated the ‘idiotic’ idea for the Apple Store Genius Bar

The late Apple co-founder Steve Jobs was far from convinced about initial plans for the Genius Bar that would come to underpin all Apple Store customer service experiences, according to the man that devised the plan.

Speaking to Recode, former Apple Store chief Ron Johnson says Jobs called the idea ‘idiotic’ and blasted tech enthusiasts as ‘geeks’ lacking people skills.

Recalling the story, Johnson explains Jobs’ reaction after he presented his vision for a tech support experience that would offer in-store tuition, troubleshooting and repairs.

Related:
Apple’s 0% offer makes everything look cheaper

Johnson said: “I remember the day I came in and told Steve about the Genius Bar idea and he says, ‘That’s so idiotic! It’ll never work!’”

He said Jobs asserted: ”I’ve never met someone who knows technology who knows how to connect with people. They’re all geeks! You can call it the Geek Bar.’

“And I said ‘Steve, kids who are in their 20s today grew up in a very different world. They all know technology, and that’s who’s going to work in the store.”

Obviously, Johnson was able to convince the then chief executive as the next day, Jobs called Apple lawyers to trademark the term ‘Genius Bar.’

You can listen to the full Recode interview at the source link.

How would you rate your experiences at Apple’s Genius Bars down the years? Drop us a line in the comments below.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have 9 million users a month around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.