During Apple’s keynote yesterday, buried among all the shiny new products, was a blatant jab at Windows users.
Speaking at the iPhone SE launch, Apple’s vice president of worldwide marketing Phil Schiller said: “The majority of people coming to the iPad Pro are coming from a Windows PC. This is an amazing statistic”, which was fine until he added this:
“There are over 600 million PCs in use today that are over five years old. This is really sad. These people could really benefit from an iPad Pro.”
Now, as we all know, there are a number of reasons why somebody would choose not to upgrade their PC, including the prohibitive cost.
While Apple would like customers to purchase every fresh bout of “iDevices” year in, year out, it isn’t a realistic venture for the world’s less well off. Especially when prices for Apple’s recommended alternative – the iPad Pro – begin at a hefty £599.
Not surprisingly, the jibe hasn’t gone down too well on Twitter:
https://twitter.com/statuses/712250048059297796
https://twitter.com/statuses/ 712014911723937792
https://twitter.com/statuses/ 712233669071650816
https://twitter.com/statuses/ 712010019705905152
https://twitter.com/statuses/ 712197771131015168
https://twitter.com/statuses/ 712216945962164224
Related: 9.7-inch iPad Pro vs iPad Air 2
https://twitter.com/statuses/ 712087288914825216
https://twitter.com/statuses/ 711972845530816512
https://twitter.com/statuses/ 712181311620980737
Related: iPhone SE vs iPhone 5S
Watch: 9.7-inch iPad Pro – All you need to know
Do you think Schiller’s comments were inappropriate? Tell us why – or why not – in the comments below.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.