Apple always makes a big deal out of how many users are switching to iPhone from Android, with CEO Tim Cook providing updates every earnings call.
In fact, during the last such earnings call for the second quarter, Cook said: “We saw the largest absolute number of switchers outside of Greater China that we’ve ever seen in the same period.”
And now it seems the company is making a push to increase that number as the year goes on, launching a new ‘switch from Android’ site alongside new promotional videos.
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The new site replaces a previous page that mainly featured information on the Move to iOS app, which allows Android users to move data such as contacts and messages from their Android phones to iPhone.
With a bold heading that claims ‘life is easier on iPhone’, the new page features FAQ-style information on iPhone features such as the camera and processor, as well as a section on Apple’s wireless payment system: Apple Pay.
There’s also information on battery life, the company’s privacy policy, its environmental policies, and Apple Support.
Apple has also retained information about the Move to iOS app, with the first section of the new site stating: “There’s no need to save your stuff elsewhere before switching from Android. Just download the Move to iOS app from the Google Play Store and it securely transfers your content for you.”
In a later section, the site states: “Ease of use is at the core of everything Apple creates, and iOS is designed to be both simple and intuitive.”
And finally, at the bottom of the scrolling set of animations, there’s an iPhone comparison table that allows prospective switchers to see which iPhone from the current crop is best for them, along with links to buy.
The new site is being supported by a set of short videos which promote switching to iPhone and highlight the speed of Apple’s handsets.
The five videos have been posted to Apple’s YouTube channel and round off what is a considerable push from Apple to capture more Android adherents.
Let us know what you think of Apple’s latest ‘switch from Android’ push in the comments.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
