New research has revealed that Apple scooped an incredible 93 per cent share of the mobile industry’s profits last quarter.
This means that of all the profit accrued by mobile companies in the three months leading up to December, the lion’s share went to Apple Inc, as revealed by Canaccord (via PhoneArena).
Frankly, it’s no surprise – last quarter saw Apple beat out every other company on the planet in terms of total quarterly revenue, including oil giant Exxon Mobil.
In fact, Apple profits rose to around $18 billion last quarter, also smashing every other company in terms of quarterly profits too.
This is largely thanks to Apple’s newly heightened average selling price per iPhone unit – $687 (£456) for the quarter. That’s compared to the average Android handset, which retailed at a far paltrier $254 (£169).
Samsung came in second for profit share across the quarter, claiming just 7 per cent of the remaining profits.
This means that Microsoft, BlackBerry, Lenovo, Sony, LG, and HTC all saw negligible, or even negative, profits for that quarter.
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What’s more, Canaccord reckons Apple is set to continue its streak right through into 2015.
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“We also anticipate continued strong share gains for the larger screen iPhones from high-tier Android smartphones during C’15 driving strong growth in the iPhone installed base.”
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
