Red iPhone 8 revealed by Apple, with slick-looking black bezel
After a leaked memo from Virgin Mobile first suggested the existence of a new (PRODUCT)RED edition of the iPhone 8 and iPhone 8 Plus, Apple has now officially unveiled the handsets.
The red iPhone 8 and iPhone 8 Plus will be available to order from April 10, and will start at £699 for the 64GB iPhone 8. Meanwhile the 8 Plus will start at $799 (~£565) for its 64GB model in the US.
Online pre-orders will start on April 10 5:30am Pacific time, or April 11 1:30am UK time. They’ll be available in-store from April 13.
From the images that Apple has released of the new handsets, the red versions of the phone look much nicer than their iPhone 7 equivalents thanks to a black bezel that we much prefer to the original’s white.
However, the real draw of these phones is the charitable impact.
Product Red is the branding arm of the ONE Campaign, which partners with companies to raise awareness of the HIV/AIDS problems faced by eight African Countries. As part of its partnership with Apple, Project Red receives a portion of the revenue from sales of the company’s red iPhones.
So far Apple has donated $160 million to the charity.
As expected, no mention was made of a of a red version of the iPhone X. It seems Apple’s flagship might not quite be ready to receive the charitable colour scheme.
How likely are you to switch to a (PRODUCT)RED iPhone? Let us know @TrustedReviews.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.