Alongside the business of releasing its most significant iPhone update in years on Friday, Apple took time out to reveal which emoji are receiving the most love.
In an online explainer for its Differential Privacy technology, Cupertino revealed the “face with tears of joy” emoji reigns supreme among US English speakers.
Judging by the chart used, it’s far-and-away the most popular of the top 10 emojis, but with no proper numbers it’s difficult to tell for sure.
In second place is the red heart emoji, while there are more tears in the bronze medal position with “loudly crying face.”
Related: iPhone X hands on
What’s the Count Mean Sketch technique?
The release of the Top 10 is designed to explain Apple’s Count Mean Sketch technique, which it uses to develop means to show popular emoji to users.
Apple writes: “There are situations where Apple can improve the user experience by getting insight from what many of our users are doing, for example: What new words are trending and might make the most relevant suggestions? What websites have problems that could affect battery life? Which emoji are chosen most often?”
“The Count Mean Sketch technique allows Apple to determine the most popular emoji to help design better ways to find and use our favorite emoji.” (via Engadget)
The Differential Privacy technology is designed to help Apple learn about the behavior in the community without studying individual usage.
Unveiled as part of iOS 10 in 2016, the data is scrambled before being stripped of any identifying factors.
Which emoji are fixtures among your ‘recently used’ menu? Share your favourites with us @TrustedReviews on Twitter.