Apple has registered around one million credit cards to Apple Pay within the first 72 hours of the mobile payment service’s launch.
With the NFC payment platform yet to be introduced to the UK, it looks like US citizens are jumping at the chance to pay for goods with their iPhones.
The firm’s CEO, Tim Cook, revealed the news at the Wall Street Journal Digital Conference in California yesterday.
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Despite Cook’s brave face, it’s been a rocky start for Apple Pay.
A group of US retailers have banded together to shut out Apple Pay from stores nationwide, including Walmart, Rite Aid, and CVS.
They’re all partners of an Apple Pay competitor called CurrentC, due to launch next year, and are consequently looking to block Apple’s payment system.
Apple announced the service just last month at its iPhone 6 launch event over in Cupertino.
It makes use of the NFC chip built into the new iPhone, meaning users can pay for goods at brick-and-mortar stores through contactless transfer.
It’s not the first NFC-powered payment system by any means. Google’s had its own service – Google Wallet – offering similar functionality in the US since 2011.
Although Apple Pay has landed in the US, there’s still no set date for a UK release.
If you’re eager to enjoy NFC payments in the UK, EE offers a ‘cash on tap’ service that works in much the same way – but only if you’re on their network.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
