Apple Pay users in the UK now benefit from limitless payments at the majority of contactless-enabled terminals, the company says.
Until recently, users had been restricted to purchases of £30 and under at most vendors across the country.
However, with companies like Sainsbury’s, Waitrose, Nando’s and Pizza Express dropping the limit, Apple has reached a tipping point for its service, which arrived in the UK in 2015.
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“We think the majority of the contactless terminals [in the UK] are now limitless,” said Jennifer Bailey, who heads up Apple’s payments business (via Telegraph).
Given Apple Pay offers additional security through a fingerprint sensor, it could be preferable to contactless debit cards, which don’t require a pin number for small transactions.
Apple has long desired the mobile payments solution to be a replacement for the traditional wallet.
However, it faces competition from the likes of Android Pay and, once its up and running in the UK, Samsung Pay.
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