Apple Pay users in the UK now benefit from limitless payments at the majority of contactless-enabled terminals, the company says.
Until recently, users had been restricted to purchases of £30 and under at most vendors across the country.
However, with companies like Sainsbury’s, Waitrose, Nando’s and Pizza Express dropping the limit, Apple has reached a tipping point for its service, which arrived in the UK in 2015.
Related: iPhone 8
“We think the majority of the contactless terminals [in the UK] are now limitless,” said Jennifer Bailey, who heads up Apple’s payments business (via Telegraph).
Given Apple Pay offers additional security through a fingerprint sensor, it could be preferable to contactless debit cards, which don’t require a pin number for small transactions.
Apple has long desired the mobile payments solution to be a replacement for the traditional wallet.
However, it faces competition from the likes of Android Pay and, once its up and running in the UK, Samsung Pay.
Do you use Apple Pay or Android Pay whenever possible? Share your experiences in the bit below that says ‘Comments’.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
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We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.